January 2026 • 6 min read

Why Your Website Isn't Getting Customers

You have a website. It looks decent. But customers aren't coming.

Maybe you get some traffic but no inquiries. Maybe you get inquiries but they ghost. Maybe it feels like shouting into a void.

Here's the brutal truth: most business websites fail at the basics. Not because they're ugly—because they're unclear, slow, or invisible.

Let me diagnose the problem.

#1: Nobody Can Find You

You built it. They didn't come.

A website without traffic is a billboard in the desert. Doesn't matter how pretty it is.

Symptoms:

Less than 100 visitors per month
You only get traffic when you share the link directly
Google doesn't show you for your business name

Fix:

Set up Google Search Console and submit your sitemap
Create a Google Business Profile (for local businesses)
Add real content—pages targeting what people actually search for
Get backlinks from directories, partners, local business listings

#2: It's Broken on Mobile

Over 70% of Thai internet traffic is mobile. If your site sucks on a phone, you're losing most potential customers before they even start.

Symptoms:

Text too small to read
Buttons too small to tap
Horizontal scrolling required
Forms impossible to fill on phone

Fix:

Test on actual phones, not just browser dev tools
Use responsive design (mobile-first, not mobile-afterthought)
Make tap targets at least 48px
Simplify mobile navigation

#3: It's Too Slow

Every second of load time costs you customers. People won't wait. Especially on mobile data in Thailand.

Symptoms:

Takes more than 3 seconds to load
Large images that take forever
Spinning loader before anything appears

Fix:

Compress and optimize images (use WebP format)
Use a CDN (Cloudflare is free)
Remove unnecessary plugins and scripts
Choose faster hosting

#4: Unclear What You Do

Visitors should understand what you offer within 5 seconds. If they have to hunt for it, they'll leave.

Symptoms:

Homepage headline is vague ("Welcome to our company!")
No clear services or products listed
Buried contact information
Corporate jargon instead of plain language

Fix:

Lead with what you do and who you help
"Web Development for Bangkok Businesses" > "Digital Solutions Provider"
Put contact info in header and footer
Write like a human, not a brochure

#5: No Reason to Contact You

Visitors need a reason to reach out. If your site just lists services with no proof or incentive, why would they pick you over the next option?

Symptoms:

No testimonials or reviews
No case studies or portfolio
No pricing information (even ranges)
Generic "contact us" with no value proposition

Fix:

Add social proof (reviews, testimonials, client logos)
Show your work with real examples
Give pricing guidance (reduces tire-kickers)
Offer something: free consultation, quote, guide

#6: Contact Is Too Hard

If reaching you requires effort, people won't bother.

Symptoms:

Contact form with 10+ required fields
No phone number or LINE
Contact page buried in navigation
Form doesn't work or confirm submission

Fix:

Minimize form fields (name, email/phone, message)
Add LINE button for Thai customers
Put contact options on every page
Actually test your form regularly

#7: You're Not Following Up

This isn't a website problem—it's a business problem. But it kills conversion.

Symptoms:

Inquiries sit in inbox for days
No notification system for new leads
One email, then radio silence

Fix:

Set up instant notifications for form submissions
Respond within hours, not days
Follow up 2-3 times if no response
Use a CRM if you're getting volume

Quick Audit: Try This Now

Open your website on your phone. Time how long it takes to load.
Give your phone to someone who's never seen your site. Ask them: "What does this company do?" If they can't answer in 10 seconds, you have a clarity problem.
Try to contact yourself through your own form. Did it work? Did you get notified?
Google your business name. Do you show up? Google your service + location. Where do you rank?

            The uncomfortable truth: Most business websites are vanity projects, not sales tools. They exist to exist. If you want customers, your website needs to answer three questions immediately: What do you do? Why should I care? How do I get it?
        

The Fix Usually Isn't a Redesign

I've seen businesses blow 200k on a new website when the real problem was buried contact info and no Google presence.

Before you rebuild:

Fix the basics (speed, mobile, clarity)
Add tracking (Google Analytics) so you know what's happening
Set up Google Search Console and Business Profile
Add testimonials and real work examples
Make contact stupidly easy

Then, if you still need a redesign, at least you'll know why.

Want a second opinion?

Send me your website. I'll tell you what's actually wrong—free, no pitch attached.

Get a Free Review